IDENTITY
For over 24 years, Farmer Boys® has been building brand recognition and customer loyalty by providing fresh food fast in a cozy, clean environment. The Farmer Boys® name, logo and the Fastaurant® system are at your disposal to help you distinguish your restaurant from the competition.

SITE SELECTION / LEASE NEGOTIATION
Site selection for all Farmer Boys® fastaurants is subject to approval by Farmer Boys Food, Inc. In many cases, the company or an affiliate may be able to assist you in finding the best location in your area for a franchise. Farmer Boys Food, Inc. or its affiliate may also purchase the land and lease it to you for development.

BEGINNERS TO EXPERTS TRAINING
We want to help you meet or exceed your expectations of being a franchisee. Farmer Boys Food, Inc. is here to teach you, train you and guide you in your endeavor. Utilizing proven methods and approaches, it will provide intense training, covering the business and food service sides of franchising a proven concept. Final training on menu items, preparation and presentation must be completed prior to opening, Farmer Boys Food, Inc. representatives will work with you and your employees to prepare for the restaurants grand opening.

STANDARDS AND OPERATIONS MANUAL
You will receive the official Farmer Boys® Franchise operations manual, which details the entire Farmer Boys® system in reference tool format.

ONGOING CONSULTATIONS
To keep you abreast of industry and franchise issues, Farmer Boys Food, Inc. holds meetings and seminars. In addition, a consultant will be making periodic visits to your location to assess the franchise in relation to the system standards and to assist you with any questions, concerns or ideas you may have.

ADVERTISING & MARKETING
As a franchisee, you will be included in targeted campaigns organized by the frachisor which currently utilize outdoor, print, and broadcast media. Farmer Boys Food, Inc. can also provide assistance and guidance with local advertising and marketing efforts by providing key strategies and materials.

FRANCHISE SAVINGS & CONVENIENCE
As a Farmer Boys® franchisee, you are entitled to volume discounts from key equipment and product suppliers. We feel we have some of the best price negotiators in the business, and this enables us to buy better and stronger than can an individual restaurant owner. The savings you will enjoy may well offset a significant portion of your franchise royalty fee.

RESEARCH & DEVELOPMENT
Farmer Boys Food, Inc. will continue to research methods for enhancing sales, as well as improving upon operational procedures.

ON-CALL ASSISTANCE
No more than a phone call away, Farmer Boys Food, Inc. is available to help you with issues great and small.