Farmer Boys Celebrates 30 Years At Select Locations

Riverside, CA

The celebrating begins Saturday, October 15 at noon at the very first Farmer Boys in Perris, CA

RIVERSIDE, Calif. (October 07, 2011) – Farmer Boys, famous for its award-winning burgers and fresh, flavorful home-cooked meals, will recognize an important milestone on Saturday, October 15 when it celebrates 30 years of serving up its own special style of homegrown goodness.

The 68-unit chain will kick off the festivities on Saturday, October 15 at 12:00 noon in Perris, home of the first Farmer Boys restaurant, located at 145 A Ramona Expressway. There, the company will pay tribute to its famous burgers by unveiling a colossal 30 lb. Farmer Boys Cheeseburger, complete with all the trimmings! Other festivities at the Perris location will include games, give-aways, balloons, face painting and a surprise visit from Farmer Boy Roy, the chain’s lovable mascot.

The festivities will continue as Farmer Boys takes a stroll down Memory Lane with special pricing on its award-winning cheeseburgers. On October 15 between 2:00 pm. and 4:00 pm, 45 Farmer Boys locations will offer the chain’s famous cheeseburger for just 99 cents each when consumers bring in a coupon. The coupon will be available in special 30th Anniversary mailers or consumers can visit to download a coupon and get offer details, including a list of participating Farmer Boys locations.

“We are thrilled to celebrate 30 years of doing what we enjoy most– bringing great food and great people together in our restaurants,” said Ken Clark, President and Chief Operating Officer at Farmer Boys Food, Inc. “We invite all of our guests to participate in our 30th Anniversary celebration, a milestone in Farmer Boys’ history that they helped make possible through their fantastic support.”

Farmer Boys was founded 30 years ago to bring family and neighbors together in a welcoming setting reminiscent of a rural farmhouse — a place where people can enjoy great food and great company. Serving breakfast, lunch and dinner, Farmer Boys captures the flavors and aromas of a farmhouse kitchen, where pride and hard work transform fresh ingredients into wholesome, delicious meals prepared with care and cooked to order. From the slow-cooked chili that is meticulously prepared from scratch using a recipe developed by the company’s founders, to the more than 9,000,000 eggs cracked each year while preparing a wide assortment of delicious farm-fresh breakfasts and omelets, at the core of Farmers Boys’ success is its unwavering commitment to homegrown goodness inspired by the spirit of the heartland. As Farmer Boys celebrates 30 years of serving up freshness, flavor and friendliness, the company looks forward to 30 more years of doing exactly the same thing.

About Farmer Boys Headquartered in Riverside, California, Farmer Boys is a quick service restaurant chain founded in 1981 on homegrown goodness inspired by the heartland from which it emerged. Embracing the flavors and aromas of a farmhouse kitchen, Farmer Boys transforms fresh ingredients into wholesome, delicious meals. Serving breakfast, lunch and dinner, Farmer Boys prepares more than 75 entrees fresh every day, including award-winning burgers, specialty sandwiches, crisp salads, signature sides and more. Guests can enjoy casual dining style table service or opt for the convenience of drive thru service. Farmer Boys currently operates 68 restaurants located in five counties across Southern and Central California and in Nevada.

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