Farmer Boys Launches the “Very Important Farmer” Loyalty Club, Offers $5 to Download and Join

App based loyalty club gives customers the opportunity to earn rewards for dining at Farmer Boys

Riverside, Calif. – October 25, 2016 – The brand known for cooked-to-order breakfasts, burgers, and more announced today the launch of the Very Important Farmer (VIF) Loyalty Club at participating locations. In the VIF Loyalty Club, users earn one point for every dollar spent and receive $5 for every 60 points earned.

Very Important Farmers earn points by scanning their Farmer Boys receipts using the VIF mobile app. Along with earning points, guests can also track their progress, refer friends, redeem loyalty rewards and view the Farmer Boys menu on the VIF app. In addition to earning points for every dollar spent, members will periodically receive surprise rewards and offers.

Larry Rusinko, vice president and chief marketing officer for Farmer Boys, said the chain invested years in developing and testing the VIF Loyalty Club before launching at most of the chain’s 88 locations.

“VIF allows us to better understand and reward our most loyal customers – many of whom have been coming to Farmer Boys for decades,” said Demetris Havadjias, chief executive officer of Farmer Boys. “We work hard to delight our guests with fresh ingredients and scratch-made food. Now with VIF, we can reward them for their commitment to quality.”

For a limited time, any customer who downloads the free app and joins the VIF Loyalty Club receives a $5 instant reward.

The VIF app is available for download on the App Store or Google Play. Guests can also sign up and access the VIF loyalty program at farmerboys.com/vif.

About Farmer Boys

Founded in 1981 and headquartered in Riverside, California, Farmer Boys® is a fast casual restaurant chain serving award-winning burgers, specialty sandwiches, crisp salads, signature sides, and all day breakfast. Farmer Boys currently operates 88 restaurants in California and Nevada. For more information, visit www.farmerboys.com