Riverside, Calif.- July 6, 2015 – Farmer Boys® Restaurants, the brand known for cooked-to-order breakfasts, burgers and more announced today the appointment of Larry Rusinko as chief marketing officer. Rusinko joins Farmer Boys with more than 25 years of successful brand building and strategic restaurant marketing experience.
As chief marketing officer, Rusinko will manage all aspects of the company’s external and internal communication initiatives including brand positioning, promotions, in-store merchandising, consumer research, and media development and planning.
“Farmer Boys continues to grow and Larry is undoubtedly the right person to oversee our marketing efforts,” said Karen Eadon, president and COO, Farmer Boys. “He is a dynamic leader with a proven track record of leveraging consumer insights to drive sales and profitability during significant periods of expansion.”
Rusinko succeeded Eadon as CMO after the company announced her promotion to president/COO in May.
Prior to his current role, Rusinko was an independent consultant with expertise in solving multi-unit restaurant business challenges. Rusinko also held various senior level marketing roles at Rubio’s Fresh Mexican Grill, Friendly’s Ice Cream and Panera Bread.
Rusinko received his bachelor’s degree in Industrial Engineering from Northwestern University and MBA from the Kellogg School of Management at Northwestern University.