Savor new farm-to-table flavors with the New Southwest Chicken and Harvest Salads
Riverside, Calif.-May 11, 2015 – Farmer Boys® Restaurants, the brand known for cooked-to-order breakfasts, burgers and more, is continuing its tradition of using quality ingredients to create flavorful and abundant meals by introducing the Southwest Chicken and Harvest salads.
Starting today, the new salads will be available at all 83 Farmer Boys locations.
“We are excited to present our new farm-fresh salads,” says Kristy Foster, Farmer Boys’ director of R&D and purchasing. “The Southwest Chicken Salad is loaded with grilled chicken, grilled corn, black beans, cheddar cheese, avocado, house-made salsa, and crunchy tortilla strips. The Harvest salad is a taste explosion piled with grilled chicken, sliced apples, red grapes, candied walnuts and dried fruit topped with a tangy crumbled feta cheese dressing.”
In addition to the new Salads, Farmer Boys is making other changes to provide guests with an even more memorable experience. This includes new dine-in bowls for all salads and a new fresh fruit side option.
“We are known for our award-winning burgers but our guests love Farmer Boys salads too,” says Karen Eadon, chief marketing officer at Farmer Boys. “The Cobb salad is one of our top selling menu items. We saw an opportunity to diversify our line of salads. The new salads, like the Cobb, deliver a bountiful portion of fresh ingredients and bold flavors- now easier to enjoy in an upgraded salad bowl.”
A TV spot featuring Farmer Boys’ Scarecrow will showcase the new Southwest Chicken Salad. In the spot, which will air in the Los Angeles and Las Vegas Markets, the Scarecrow is the culinary genius behind the new Farmer Boys salads.
About Farmer Boys
Headquartered in Riverside, California, Farmer Boys is a fast casual restaurant chain founded in 1981 which prepares award-winning burgers, specialty sandwiches, crisp salads, signature sides and more. Farmer Boys currently operates 83 restaurants located in five counties across Southern & Central California and in Nevada.