How It Works

  • Download the Very Important Farmer (VIF) app from the App Store or Google Play store and create your account.
  • Earn 1 point for every $1 spent* when you scan the barcode on your receipt.
  • Points are used to unlock reward tiers, redeem towards your farm fresh favorites!
  • Get bonus points when you share your referral code with your friends, and they register their first purchase.
  • Receive special news, exclusive offers and even a birthday surprise

Earning Points

  • To earn points from your smartphone, using the VIF app, visit the “Rewards” section, select “Earn”, then scan the barcode on the bottom of your receipt.
  • Or, enter the barcode number from your receipt onto your account at
  • IMPORTANT: The barcode on your receipt expires 24 hours after the receipt is printed. So, enter our barcode right away!
  • Sales tax and discount values do not accrue points.
  • If you were signed into your account at the time of purchase and redeemed an offer or reward, the points will automatically be added to your account.
  • You can check your account balance by visiting the “Rewards” section — pull down the screen to refresh points in your account. Check ‘Account History’ section for details.
  • Points are not earned on gift card purchases, but purchases using a gift card earn points.
  • Points may only be earned on purchases made by you, the VIF member. Scanning of other guests receipts to earn points on purchases not made by you is strictly prohibited. Your account will be deactivated or banned from the VIF loyalty program altogether.
  • Points that do not reach a reward level expire after twelve (12) months of inactivity from when they were earned.

Reward Redemption

  • Visit the “Rewards” section, tap “Redeem” and find the reward you want, select “Redeem” then just show the cashier your redemption code.
  • Reward must be redeemed in a single transaction using a single redemption code.
  • Rewards are valid at participating VIF locations only.
  • Redemption codes expire 2 hours after the codes are generated. If not used within 2 hours, the reward is returned to your account.
  • Banked reward(s) will expire if not redeemed within twelve (12) months from the date they were earned.
  • Rewards cannot be combined with other promotional offers, discounts, VIF offers or VIF rewards in the same transaction.

Offer Redemption

  •  Visit the “Rewards” section, swipe up to see offers available and tap “Redeem” on your smartphone. Then, just show the cashier your offer redemption code.
  • All VIF offers require a code for redemption.
  • Redemption codes expire 2 hours after the code is generated. If not used within 2 hours, offer is no longer available.
  • Offers are valid at participating VIF locations only.
  • VIF offers cannot be combined with other promotional offers, discounts, VIF offers or VIF rewards on the same transaction.
  • VIF offer expiration dates are listed within the offer details.

Program Details

  • Multiple VIF accounts are not permitted.
  • Only 1 free Big Cheese® sign-up offer per user is issued during initial sign up and user must download and join through the VIF app to earn this offer.
  • Points and Rewards expire after twelve (12) months of inactivity in the program and your account balance will automatically reset to zero (0).
  • Referral points are earned after your friend makes a purchase at Farmer Boys® and scans the barcode on the receipt. Referral points are not earned for referred accounts who share the same device.
  • To receive an exclusive birthday offer, you must have registered at least one loyalty check-in and have joined prior to birthday. Need to add your birth date to your account? Tap the “More” icon in the bottom right corner of your screen and select “Profile”.
  • Points and Rewards may be earned and redeemed at participating Farmer Boys® locations. The following locations do not participate in the VIF program: Bakersfield (California Ave., Gosford Rd., Haley St.), Chino (Central Ave.), Covina (N. Grand Ave.), and Corona (E. 6th St.)
  • Account rewards are not transferable and are not redeemable for cash.
  • The VIF program is intended for individual use — points, rewards, and offers and/or redemption codes may not be transferred for use to other guests.
  • Farmer Boys® reserves the right to retract points/ rewards, deactivate your VIF account, and/or refuse service if we believe you are using the VIF program fraudulently or in violation of the program rules.
  • Farmer Boys® VIF program is subject to change at any time.
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*Points and rewards may only be earned or redeemed at participating Farmer Boys® locations. Points are not awarded for gift card purchases or taxes. See your local Farmer Boys® location page to confirm participation.