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The instant you become a Very Important Farmer, you unlock a truckload of benefits. In addition to rewarding your taste buds by enjoying award-winning farm fresh burgers and cooked-to-order breakfast all day, you’ll now earn 1 point for every $1 spent*. VIF points add up quickly to use on your farm fresh favorites. As a Very Important Farmer, we will also send you exclusive member-only offers, special opportunities to earn double points, and birthday surprises.